Meet the next generation of e-design platforms
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Applications of these technologies can go beyond image generation. AI and ML can be used in more extensive home improvement projects that require a lot of expertise and knowledge. We have already seen brands use it to improve marketing campaigns. Design platforms and stock providers aren't lagging behind, either—Shutterstock has launched its AI image generation platform to allow users to create their own images based on texts.
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With e-design, you can prove your design capabilities to a client. And if they see the need for your expertise end-to-end to execute a meticulous design, then they could even turn into a full-service client. So you can embrace a hybrid package & offer both e-design and full-service design in your portfolio or suite of services. As social distancing measures have been implemented across the country, in-person meetings are getting canceled, site visits are being postponed, and everyone is scrambling to find out what corner of their house makes for the best Zoom background. He also feels it’s important to respond to the rise of e-commerce, especially now that Instagram and Facebook are integrating shop-the-look capabilities. While Britto Charette does not intend to develop an e-design offering, per se, Operations Principal Pedro Cabas says, they are considering how to incorporate Checkout and Instagram Shopping in the future.
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But as COVID conditions began to wane, e-design platforms started once again to falter. First there was the quiet dissolution of Décor Aid—another Homepolish-like marketplace—which disappeared with little fanfare in 2020. With more than $70 million in funding and technology that even competitors agreed was best-in-class, the San Francisco–based startup had always seemed like a long-term player. But in June, Modsy announced it would be discontinuing design services and laying off its staff, citing uncertain economic conditions and a failed acquisition deal.
What E-design services does Kayla Simone Home offer?
LA Textile is proudly presented by California Market Center (CMC) since 1993. Every Kravet Inc. textile is designed using top mills, talented craftsmen and the highest-quality methods of production. At the same time, our creativity and expertise in design will combine the ideas that are presented with absolute functionality as well as integrity of the design.
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This includes designing more energy-efficient and functional living spaces. Users must first register before they are permitted to use the e-commerce site. To register you must have an existing Kravet, Lee Jofa, or GP & J Baker account number. You will need to enter your account number and Zip / Postal Code in order to proceed. Once these numbers have been verified, you will need to fill out a simple registration form.
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She has had a front-row seat to the changing realities of e-design, including diminishing financial returns and pressure to use certain products. E-design is no easier (or harder) for the designer than traditional interior design services, just different. E-designers may not have to handle orders/returns or full days of install, but we still do put a lot of time and effort into making sure our clients design is exactly what they were hoping for. On top of that, communicating exclusively via technology can present a small challenge at times, as we still have to make sure the products we recommend are right for the space without ever having been inside the client’s home. But the COVID-19 crisis has put e-design into a new light, as all interior designers have been forced to deliver their services virtually, at least temporarily. It appears that the coronavirus is accelerating these trends.
When the world went into quarantine this March, it drove a mass of interior designers onto e-design platforms, like eDesign Tribe and Decorist. Other luxury interior designers are updating their business model to embrace, micro decorating, a term coined by Architectural Digest’s Catherine Hong. Micro decorating refers to the practice of decorating only one room or one facet of a site, which has traditionally been reserved for new designers just starting out in the industry. There is little question that all interior designers will need to adapt to a post-pandemic future, which at the very least, will require polished virtual communication and a plan for working remotely, should the need suddenly arise again. It’s likely that people will generally be more cautious about social interaction, so while as an interior designer, you may not want to develop branded e-design packages, you have to think about how and what you are willing to do virtually on a client-to-client basis.
And because e-designers have to offer their service inexpensively to reach a wide audience, losing the margin on product is all the more painful. Especially on account of the pandemic, if you’re not getting local clients and not being able to photograph your projects, you can still build your portfolio through e-design projects because it still represents your design skills and keeps your business fueled. And while the experience may be much more efficient, it’s definitely far less tactile. Analisse Taft, founder of the ALT for Living showrooms—which sell exclusively to the trade—finds the idea of online shopping great in theory but laments the toll it’s taken on the industry.
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The independent network offers a way for e-designers to gain exposure—an alternative to major players in the space like Havenly or Decorist—while also providing behind-the-scenes tools to boost their businesses. The trends mentioned above entail consequences for human resources management in the e-design industry. They need talent that can embrace and create new technology to keep up with the market trends.
So a more collaborative design process leads to happy customers. Rates vary as widely as the definition of e-design—but don’t expect to get top dollar. “In my experience, e-design clients do not have an open checkbook that allows them to pay hourly until the end of time,” says McGee. “They want to know exactly what they’re getting into from the beginning.” For that reason, she offers a suite of flat-rate packages. Her price increases if the client wants specs for custom cabinetry, full 3-D renderings, and multiple rounds of revisions.
So e-design expands your skills to the eclectic tastes of a wider audience who can do things on their own but don’t always have the creative or aesthetic acumen. So you get to broaden your portfolio and easily move from single space/room to complete homes, from 1 bedroom/2 bedroom to single-family homes, from condos to beach cabins. A lot of people (especially millennials) today do want access to designers, but don’t always want them in their homes. It’s a DIY generation (who watch HGTV, Youtube and Social Media and consume all these “do it yourself shows”) so they’re largely born and bred in an industry that believes that they have it in them to do things on their own. White structures her virtual services as a package of hours (clients must purchase a minimum of 10) that are divided up into a few distinct steps. First, she consults with the client over FaceTime or Zoom; then she and her staff put together a proposal (relying on a freelancer to complete a high-tech render), which they walk through with the client online.
There’s no right or wrong option here, so just work out something that works for you! You can include a Floor Plan, Design Plan, Perspective Rendering, a Shopping List, and Styling Instructions in your signature plan. And if you feel that might be a little too much for some clients with more modest budgets, you could also offer A La Carte Styling Packages.
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